For the first time in human history, the total world population has more people over 65 than children under five. Demographic changes are bringing new challenges but also opening doors to new opportunities. One example is the ‘healthy ageing’ industry. ‘Healthy ageing’ is defined by the WHO “as the process of developing and maintaining the functional ability that enables wellbeing in older age.” Among other things, this includes a person’s ability “to meet their basic needs and to be mobile”. Healthy ageing has several physical benefits such as maintaining a healthy weight, protection against chronic diseases, and muscle and bone mass. It also allows the person to be independent, socially connected and generally happier and more relaxed; all of which contribute to better cognitive health (Active Ageing Australia). The products and services which support a person to remain active throughout their lifetime make up the healthy ageing industry. One example is social alarm systems which contribute to the safety and independence of many older people.