The launch of the #BeBrainPowerful Sweden campaign was announced on May 15, 2019, at Dementia Forum X. The campaign originates in the United States. It was started by UsAgainstAlzheimer’s and WomenAgainstAlzheimer’s in November 2018 to highlight Alzheimer’s disease with a particular focus on women’s brain health.
Studies have shown that women are disproportionately affected by Alzheimer’s and other dementias. Two-thirds of people living with dementia and two-thirds of caregivers are women. The Majority of research conducted today does not account for the variance in prevalence rate and the higher incidence is attributed to women’s longer life expectancy. However, new studies are increasingly demonstrating the role of socioeconomic, physiological and psychological risk factors which make women more susceptible to the disease.
The #BeBrainPowerful campaign aims to champion the discussion around women’s brain health and advocate preventative measures to reduce the risk of developing dementia.